What Are Pitch Books and Tick Sheets?
Let’s talk about tick sheets first.
In the Golden Age of psychic entertainment, dealers like Bob Nelson would provide his customers -- including mentalists and professional psychic readers -- with tick sheets that would allow them to “tick” off a list of attributes associated with a client that were psychically divined during the course of a reading.
Afterwards, the client would be given the tick sheet as a momento of the reading. Athough the “souvenir” aspect of the tick sheet is what the client focused on, the real purpose of the tick sheet was as a subtle form of advertising for the professional since their contact information was prominently displayed on the back.
Nelson sold his tick sheets by the caseload, and when his customers ran low they’d order more. A win-win situation, you might say, since both Nelson and his professional customers were making a decent amount on the tick sheets.
Expanding on an excellent premise, the Pro Shop line of tick sheets come in a variety of sizes and are based on a number of different oracles, including palmistry, Tarot, numerology and aura readings. If you’ve never used a tick sheet before, you’ll appreciate three aspects of them right away...
• Natural marketing. Each tick sheet has your name and contact information on it, making it easy for clients to contact you after the initial reading.
• Professionally-designed keepsake. People will hang on to these tick sheets and cards long after they may have lost your business card.
• Built-in memory cues. Each tick sheet is designed so it practically leads you step-by-step through a 5-, 10- or 15-minute reading.
You can use a tick sheet during the course of either stage or walkaround performances, and they work especially well in impromptu situations. They fit easily into your pocket or wallet, which means you’re always ready to go.
The big improvement over the tick sheets used in the Age of Nelson, of course, is that every Pro Shop tick sheet package is customized with your professional information and delivered to you in digital format (Adobe Acrobat PDF format, to be precise), which means you can take it to a print shop and run off thousands, or print them in smaller quantities on your printer at home.
If you’re giving readings and not using a tick sheet, you’re literally giving up the opportunity for future business with clients and their friends and associates. For another sure-fire way to market yourself, read on...
The Awesome Power of Pitch Books
A pitch book is a classic example of a BOR (short for “back of the room) product, which is typically sold after a performance or speaking engagement. Depending on how successful your appearance is, many people will want to purchase something to remind them of the experience -- a momento, if you will -- and this is where your opportunity to increase your income lies.
Ask any pro who uses this closely-guarded method to boost their earnings -- on many nights they take in more money in book sales than they receive for performing. Now, it’s your turn to profit from this little-known and little-used professional technique.
“Wait a minute,” you’re may be saying, “I’ve never written a book in my life.”
Even if you’ve never written so much as a postcard, with the simple purchase of a Pro Shop pitch book you can become an “instant author” -- today -- of a fascinating book. Every Pro Shop book is customized with your own name listed as the author on the cover and on the “About The Author” bio page inside. Imagine the instant credibility you’ll have as the author of one or more books of your own.
By the way, your name on the cover of a book is a very subtle way to get your audience to view you as an expert on the subject of whatever the book is about. Owning and controlling the inventory of a product of your own like a Pro Shop pitch book means that you will...
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How Does This Work?
As you are about to see, a pitch book from The Pro Shop is far more than just the traditional old-fashioned pitch book.
In the old days, you’d send someone like Bob Nelson a check and he’d send you 500 pitch books. When you ran out of books, you’d send him another check and he’d send you some more books. Make no mistake about it -- you’d be making a healthy profit on each book you sold, but the bottom line was that you were always dependent on Nelson to supply you with your inventory.
“Hmmm”, one might think, “there must be a better way...”
Enter The Pro Shop.
When you purchase a Pro Shop pitch book, you’ll receive a customized master copy of the pitch book as a digital Adobe Acrobat PDF file, ready to print out from your computer as you need them.
Or, if you wish, you can take the PDF file to your nearby copy shop (such as Kinko’s, Office Max, Office Depot or Staples). These copy shops can then print the book in any quantity you wish, and with any binding you want.
That’s it -- it’s that simple... you are now the author of a fascinating book.
A key feature of the design of the Pro Shop pitch books is that they don’t have a price listed anywhere on them. This means you’ll be able to print up as many as you like and sell them for any amount you wish (I would suggest something like $5 - $10, but I’ve seen people sell them for much more). Once you buy a Pro Shop pitch book, they are yours to sell forever. You could even give them away -- and as odd as that may sound, there are times when you will want to do exactly that.
Special Bonus With Every Pitch Book
As mentioned above, there are many ways to use pitch books to your advantage, and it would be almost negligent of us to equip you with a powerful asset like this without also providing you with some kind of instructions.
And that’s why with each pitch book order, you receive as a bonus the Special Report, “18 Tested and Proven Ways to Increase Your Income with Back-of-the-Room Sales.” This report is a $15 value, and by using just a few of the secret insider techniques you’ll learn inside, you’ll be able to use your pitch books to bring in even more revenue with each appearance.
Double Your Effectiveness
So you’ve seen the individual advantages of using tick sheets in your readings and pitch books after your shows... imagine how powerful the combination of the two can be! You can, of course, order most tick sheets or pitch books by themselves (a few come only as a set), but because they complement themselves so well, we offer Special Value packages that feature not only a tick sheet and a pitch book, but other bonuses as well.
Your Next Step
Take a look through the listing of Pro Shop pitch books and tick sheets HERE, and then imagine which of the tick sheets and pitch books would most effectively enhance your public persona. We’re usually able to get your materials back to you within a few days -- so what are you waiting for?